Creative direction
where strategy, craft and AI meet.
I’m Claudia Rico, a creative leader helping brands turn complex challenges into clear ideas, strong creative systems and work people notice.
View selected work
Download resume
Selected work
Across brands, campaigns and digital experiences.
Constellation Energy
Constellation Energy
Creative Direction · Campaign Strategy · Paid Media
Leading the creative evolution of Constellation Energy through audience insight, performance data and scalable campaign systems across paid media, video and digital.
See case study
→
Indigo Books & Music Inc.
Indigo Books & Music
Art Direction · Brand Storytelling · Digital Experiences
Eight years shaping Indigo’s digital brand through art direction, photography and integrated campaigns across e-commerce, web, social and seasonal marketing.
See case study
→
Princess Cruises
Mortenson
CRM/lifecycle strategy · personalization · Creative system
Creating a more relevant post-booking journey for Princess Cruises—combining strategy, personalization and creative direction across 20 responsive emails that guide guests from booking to boarding.
See case study
→
Constellation Home
Constellation Home
Creative Direction · Brand Evolution · Paid Media
Evolving Constellation Home’s creative expression through a stronger visual language and scalable campaign system across home services, paid media and AI-assisted production.
See case study
→
More selected work
What I bring
Creative Direction
Turning business challenges into focused, compelling creative territories.
AI-Enhanced Creation
Using generative tools to expand exploration and accelerate production.
Brand + Campaign Systems
Building ideas that stay coherent across channels, formats and audiences.
Team and Client Leadership
Creating clarity, alignment and stronger work across teams and stakeholders.
More about me and my approach
→
Let’s make something worth noticing.
I’m always interested in ambitious ideas, thoughtful collaborations and new creative challenges.
Get in touch
Creative direction
where strategy, craft and AI meet.
I’m Claudia Rico, a creative leader helping brands turn complex challenges into clear ideas, strong creative systems and work people notice.
View selected work
Download resume
Selected work
Across brands, campaigns and digital experiences.
Constellation Energy
Creative Direction · Campaign Strategy · Paid Media
Leading the creative evolution of Constellation Energy through audience insight, performance data and scalable campaign systems across paid media, video and digital.
See case study
→
Indigo Books & Music Inc.
Art Direction · Brand Storytelling · Digital Experiences
Eight years shaping Indigo’s digital brand through art direction, photography and integrated campaigns across e-commerce, web, social and seasonal marketing.
See case study
→
Princess Cruises
CRM/lifecycle strategy · personalization · Creative system
Creating a more relevant post-booking journey for Princess Cruises—combining strategy, personalization and creative direction across 20 responsive emails that guide guests from booking to boarding.
See case study
→
Constellation Home
Creative Direction · Brand Evolution · Paid Media
Evolving Constellation Home’s creative expression through a stronger visual language and scalable campaign system across home services, paid media and AI-assisted production.
See case study
→
More selected work
What I bring
Creative Direction
Turning business challenges into focused, compelling creative territories.
AI-Enhanced Creation
Using generative tools to expand exploration and accelerate production.
Brand + Campaign Systems
Building ideas that stay coherent across channels, formats and audiences.
Team and Client Leadership
Creating clarity, alignment and stronger work across teams and stakeholders.
More about me and my approach
→
Let’s make something worth noticing.
I’m always interested in ambitious ideas, thoughtful collaborations and new creative challenges.
Get in touch
Creative direction
where strategy, craft and AI meet.
I’m Claudia Rico, a creative leader helping brands turn complex challenges into clear ideas, strong creative systems and work people notice.
View selected work
Download resume
Selected work
Across brands, campaigns and digital experiences.
Constellation Energy
Creative Direction · Campaign Strategy · Paid Media
Leading the creative evolution of Constellation Energy through audience insight, performance data and scalable campaign systems across paid media, video and digital.
See case study
→
Indigo Books & Music Inc.
Art Direction · Brand Storytelling · Digital Experiences
Eight years shaping Indigo’s digital brand through art direction, photography and integrated campaigns across e-commerce, web, social and seasonal marketing.
See case study
→
Princess Cruises
CRM/lifecycle strategy · personalization · Creative system
Creating a more relevant post-booking journey for Princess Cruises—combining strategy, personalization and creative direction across 20 responsive emails that guide guests from booking to boarding.
See case study
→
Constellation Home
Creative Direction · Brand Evolution · Paid Media
Evolving Constellation Home’s creative expression through a stronger visual language and scalable campaign system across home services, paid media and AI-assisted production.
See case study
→
More selected work
What I bring
Creative Direction
Turning business challenges into focused, compelling creative territories.
AI-Enhanced Creation
Using generative tools to expand exploration and accelerate production.
Brand + Campaign Systems
Building ideas that stay coherent across channels, formats and audiences.
Team and Client Leadership
Creating clarity, alignment and stronger work across teams and stakeholders.
More about me and my approach
→
Let’s make something worth noticing.
I’m always interested in ambitious ideas, thoughtful collaborations and new creative challenges.
Get in touch